Jet Assist Soars to Belfast City Airport, Cementing Leadership in Northern Ireland's Executive Aviation Sector
BELFAST, Northern Ireland – Jet Assist, Northern Ireland’s premier executive flight handling company, today announced a significant expansion of its operational footprint to Belfast City Airport (BHD). Building upon its long-standing and successful presence at Belfast International Airport (BFS), this strategic move positions Jet Assist as the leading executive jet and medical flight operator across Northern Ireland.
This expansion offers executive aviation clients unparalleled access to Jet Assist’s comprehensive suite of services from two strategically located airports in Northern Ireland. This dual-base operation ensures optimal service delivery, catering to the diverse needs of the general aviation community. Clients choosing Belfast City Airport will experience the same exceptional standards of safety, efficiency, and customer care that have become synonymous with the Jet Assist name at Belfast International Airport, now with the added convenience of a location just 3.0 miles from Belfast’s vibrant city centre. Simultaneously, Belfast International Airport, operating 24/7, will continue to provide round-the-clock access for international and longer-range operations. This dual-airport strategy ensures seamless and efficient service delivery for a broader range of flight schedules and passenger requirements throughout Northern Ireland.
Darren Willingham, Jet Assist’s Ground Operations Manager, emphasised that Jet Assist is dedicated to bringing the same first-class safety, smooth operations, and excellent customer service to Belfast City Airport. He said: “Everyone knows us for our standards at Belfast International. We’re investing significant resources in establishing a robust infrastructure at City Airport to ensure that everyone has a seamless and hassle-free experience.”
“This significant expansion to Belfast City Airport marks a pivotal moment for Jet Assist and underscores our commitment to delivering unparalleled service to the aviation community across Northern Ireland,” stated Andrew Edgar, Development Director of Jet Assist. “Leveraging our extensive experience and proven success at Belfast International Airport, we are thrilled to bring our expertise and dedication to Belfast City Airport. This strategic alignment firmly establishes Jet Assist as the definitive first choice for executive jet operators seeking the highest calibre of handling services in Northern Ireland.“
Jet Assist Launches Charter and Concierge Services with Belfast City Airport Expansion
The move to Belfast City Airport strategically aligns with the growing demand for executive aviation services at this centrally located airport, offering swift and convenient access to Belfast’s business and commercial heart. Recognising this increasing need, Jet Assist is further enhancing its comprehensive service portfolio at both Belfast City and Belfast International Airports with the introduction of Aircraft Charter and a dedicated Concierge service. This enhanced offering will provide seamless arrangements for premium hotel bookings, executive car hire, and chauffeur services, delivering a genuinely end-to-end travel solution for discerning clientele. These expanded services will be expertly managed by Roisin Mulhern, Jet Assist’s Charter Manager, ensuring a consistent and exceptional experience across all facets of executive travel.
Stanley Edgar, Group Managing Director of SERE Holdings, the parent company of Jet Assist, commented, “This strategic expansion of Jet Assist into Belfast City Airport is a decisive step in SERE Holdings’ vision to establish itself as the preeminent general aviation provider in Northern Ireland. Since 2021, SERE has strategically invested £12.0 million across our general aviation portfolio, specifically within Jet Assist and 247 Aviation Ltd., creating over 60 skilled jobs within these entities in the region. We are now poised to accelerate this growth with a further planned investment of £8.0 million and the creation of an additional 20 jobs within the next twelve months. This significant development not only amplifies Jet Assist’s market presence but also powerfully reinforces SERE’s long-term confidence in the robust growth and considerable potential of general aviation throughout Northern Ireland.
